ATLAS is a product designed and manufactured by Tough Tech Ltd in the UK

Exec Team

Here at Tough Tech Ltd we have a rich history in connectivity, working within all major industrial and service sectors as well as global leading tyre expertise in both technology application and sales.

Barry Lowe – CEO

Barry is our C.E.O. and has over two decades of experience in connectivity forming a company (Comtech) that was acknowledged as a pioneer of M2M (machine-to-machine connectivity) in the late 90’s; appearing in M2M magazines worldwide top 100 M2M companies for the first few years.

The company was acknowledged in the Deloitte Fast 50 and personally Barry was a finalist in the Ernst Young Entrepreneur of the Year. The company has won several local business awards and pioneered one of the first M2M platforms in the market filing several patents. An adaption of the technology into digital signage won several contracts with Camelot and other lottery organisations before finally being sold to Lord Alan Sugar in 2010 (now Amscreen). The M2M technology arm was then sold to Brulines (now Vianet) as the principle provider of its beer dispense and vending technologies.

Barry is proud to be a rocker and plays guitar (and also drums) with bands playing live across the UK and Europe (see Scopyons a Scorpions tribute band –

Contact Barry via LinkedIn

Contact Barry on Mobile: +44 (0) 7973 751674

Interview with Barry on cat 107.9FM Business Brunch (Des Machin)

20th June, 2021

Gary Brierley – Global Partnerships Director

Gary is our Global Partnerships Director and has over two decades of commercial experience in the tyre market, working for Michelin Tyres plc. He has extensive and current knowledge of the global tyre market including technical applications, market segment and tyre users.

Gary was part of a small global team based in India that established a truck tyre business network for Michelin Tyre Company in emerging markets of the Subcontinent and the Far East. In India he was constantly in the field pioneering and championing the benefits of radial tyre technology to industry and commerce. Gary also constructed, delivered and presented international business and technical courses on behalf of Michelin to staff and associated dealership networks, globally.

Over the decades Gary has worked with a global portfolio of customers which include, hauliers, government agencies, agriculture, ports, construction, defence, mining, original equipment & vehicle manufacturers, Intermodal, rail and front-line emergency services, to safely deliver increased productivity and ensure significant returns on customers machinery and vehicle investments.

A keen historian, linguist, motorcyclist and rugby fan. Gary is able to combine all of his interests when on his travels supporting the Scotland Rugby Union team.

Contact Gary via LinkedIn

Contact Gary on Mobile: +44 (0) 7734 600854

Graham Gardner

Sales Director

Graham is a seasoned professional with over two decades of experience in the automotive telematics industry. He has a wealth of telematics expertise, having worked for & collaborated with fleet telematic service providers, including Bridgestone Webfleet, Viasat, Fonix & Trakm8, to deliver technology solutions. With a strong background in sales leadership, Graham has successfully navigated various routes to market, including direct engagement, strategic partnerships, and distribution channels, establishing robust client relationships on a global scale. His dedication to staying at the forefront of industry trends and his commitment to delivering innovative solutions make him an invaluable asset in driving our clients businesses toward further success. 
In his spare time he splits his time walking his Boxer dog, at his home on the hills of Holmfirth, West Yorkshire to the Holiday Home on the sandy beaches on the east coast.

Andy Yeoman

Non-Executive Director

Andy is a non-executive director with ToughTech and has a rich and diverse background in technology. He is currently the CEO of a successful insurance technology business. Prior to this, Andy ran the global transportation telematics business for Trimble Inc, a NASDAQ listed firm where he was instrumental in growing the business from $10m to $400m in annual revenues.

An experienced executive Andy has a very successful track record in founding, running, acquiring and disposing of businesses and has lived and worked around the World.

Andy loves a bit of competition and a big sports fan whether that be golf, cycling, swimming or running and you’ll find him most weekends in Hampshire covered in mud.

Rowland Barnes – Operations Director

Rowland has predominantly been in the Electronics Manufacturing industry for 30+ years, working in multiple Procurement, Supply chain and Manufacturing or Operational roles, working in companies such as ICL, D2D, Pace Micro Technology, Amscreen and Vianet. He has recently returned to Electronics after doing consultancy work in the Defence industry, mobile buildings sector and dog treats to name a few. Also spent time producing educational seminars in Diversification and Integration majoring in Conscious and unconscious bias into public sector organisations. 

Organizer of a yearly walking team that has been functional for 25+ years, that has raised £250k for Marie Curie. 

Unapologetic Chester FC fan, allotment owner, National Trust & RHS member.

Worldwide Sales Representatives

Tim Viljoen

Regional Account Manager – NZ & Aus

Tim, a seasoned tyre expert, transitioned from a motorcycle race pit crew member to a dedicated professional. Originally from South Africa and now residing in New Zealand, he garnered tyre expertise at Michelin, Bridgestone, and Camso Tyres. His independent tyre consultancy covering New Zealand and Australia offers tailored tyre advice, strengthened by a technical partnership with Tough Tech. 

Beyond work, Tim embraces adventure—dirt biking, jet skiing, snowboarding, and kite surfing—with his spirited family. Passionate about tyres and outdoor pursuits, he balances expertise with an adventurous spirit, ensuring clients receive top-notch guidance and products.

Riaan Van Den Heever

Regional Account Manager – South Africa

Riaan has been in sales and customer support for almost 30 years in engineering and technical sales. His impressive background includes a successful tenure as an Account Manager for Michelin Tyres in South Africa, where he demonstrated exceptional skills in building lasting customer relationships, and delivering customised technical solutions, to meet specific client requirements. His knowledge of the fleet and OTR markets in South Africa and Africa positions him as a vital asset for businesses looking to harness the benefits of ATLAS TPMS.

A proud Springbok supporter, Riaan also enjoys football, Formula 1 and off-road biking. 
He is also an avid student of history in particular,  the two world wars.

The Team

Dr Rosie Lowe

Business Manager

Contact Rosie for all things office, financial, shipping and HR related enquiries.

When she’s not working or going to rock festivals, she is playing the piano, cooking or spending time with her Siberian husky dogs!

Kirsty Mans

Social Media Marketing Manager

With responsibility for our media networking, Kirsty works to keep our customers updated on our latest products and services.

A proud South African, Kirsty enjoys music, visiting castles and painting Warhammer models.