Tough Tech Ltd is proud to unveil a major technology collaboration—over 12 months in the making—officially launched today in Australia at the Brisbane Truck Show.
We are excited to announce an exclusive strategic partnership with Haulmax Tyres, Australia’s leading name in purpose-built tyre solutions. This partnership combines our globally trusted connected technologies—including TPMS, wheel loss detection, and hub temperature monitoring—with Haulmax Australian-engineered tyres, national supply network, and unmatched industry experience. Together, we are delivering a new standard in tyre and rim intelligence for Australia’s most demanding fleets.
This exclusive collaboration marks the official launch of Haulmax Tech Solutions—a dedicated technology arm of the Haulmax brand, built to bring next-generation safety, control, and performance to commercial fleet operators across the country. Backed by the expansive Haulmax Wingman support network, this integration of smart technology and proven engineering is designed to transform how Australian industries manage fleet efficiency and tyre performance.
What this means for the industry:
More than just TPMS, Haulmax Tech Solutions offers:
- Tyre Pressure Monitoring
- Wheel Loss Prevention Sensors
- Hub Temperature Sensors
- Location Tracking
- 24/7 real-time data monitoring
- Comprehensive fleet reports
Why it Matters:
Australia’s road and operating conditions are unique—and Haulmax Tyres, designed and engineered by Australian Tyre Traders (ATT), have long been built to meet those challenges. By integrating Tough Tech Atlas’s UK-manufactured connected systems, we’re delivering rugged, intelligent, and field-proven solutions to help operators boost safety, prevent failures, reduce downtime, and make smarter decisions—no matter the terrain.
“It’s a privilege to stand alongside Shane and the Haulmax team at the Brisbane Truck Show to launch Haulmax Tech Solutions– a true testament to what close, cross continental collaboration can achieve. Over the past year our teams have worked side by side, combining UK-led innovation in real time monitoring technology with Haulmax’s deep technical knowledge of Australian operating conditions. What we unveil today is more than a product — it’s a game-changing, fully integrated solution that redefines tyre and rim intelligence for the modern Australian fleet. This is the new standard.”— Gary Brierley, Global Partnership Director, Tough Tech Atlas
“It’s fantastic to launch Haulmax Tech Solutions here at the Brisbane Truck Show and showcase the next evolution in Haulmax Tyres performance. Over the last 12 months, we’ve had the privilege of collaborating with Gary and his team to Australianise the Haulmax Tech Solutions offering, ensuring its tailored to meet the unique challenges of our transport industries. By integrating cutting-edge technology into our Australian-designed tyre range, supported by the Haulmax Wingman network, we’re delivering smarter, safer, and more efficient solutions for the industries that keep this country moving.” Shane Morrissy: Managing Director at Haulmax Tyres
