Tough Tech Atlas, the UK-based global leader in connected fleet, data solutions—powered by advanced Tyre Pressure Monitoring Systems (TPMS), wheel loss detection, and hub temperature monitoring—is proud to announce a strategic partnership with Gripen Wheels AB, one of Europe’s foremost suppliers of Agricultural, OTR, Industrial, and TBR wheel & tyre solutions.
“We are thrilled to announce this powerful new partnership for the Scandinavian and Baltic region. By integrating our advanced monitoring technologies with Gripen Wheels AB’s proven capabilities across a wide range of vehicle, machinery, and industrial applications, we are offering customers enhanced safety, durability, and operational efficiency. The team at Gripen Wheels has built a well-deserved reputation for their expertise in tyre and rim applications, as well as their commitment to service and professionalism. We look forward to the value this collaboration will bring to our shared customers.” Gary Brierley, Global Partnership Director.
“This partnership represents a perfect synergy for Gripen Wheels. I have strong confidence in the Atlas product, and we’ve already begun rolling out the solution across key customer segments. Our customers depend on us for durable, high-performance solutions, and with Tough Tech Atlas’ connected technologies, we are now able to offer unmatched insights, enhanced safety performance, and operational efficiencies. This collaboration strengthens our commitment to innovation and reinforces our position as a trusted partner in the Scandinavian and Baltic markets. Together with Tough Tech, we’re setting a new standard for smart, data-driven tyre and rim solutions.” Pelle Fritzson, CEO of Gripen Wheels AB.
Strategic Partnership Announcement between Tough Tech & Gripen Wheels AB marks a significant milestone in advancing smart mobility and safety technologies across the transport and heavy industries in Scandinavia and the Baltics. By combining Tough Tech Atlas’ cutting-edge connected safety systems with Gripen Wheels’ unparalleled regional expertise and robust product portfolio, the partnership will deliver high-performance, intelligent solutions tailored for some of the world’s most challenging environments.
Gripen Wheels’ strong presence and trusted reputation throughout Northern Europe will support the deployment of Tough Tech Atlas’ technology across the region, bringing next-generation wheel safety, connectivity, and monitoring solutions to a broad range of industries—from logistics, agriculture and heavy construction.
What this means for the industry:
- Tyre Pressure Monitoring
- Wheel Loss Prevention Sensors
- Hub Temperature Sensors
- Location Tracking
- 24/7 real-time data monitoring
- Comprehensive fleet reports
Together, Tough Tech Atlas and Gripen Wheels are setting a new benchmark for data-driven, connected, and resilient mobility solutions—built to perform in the toughest Nordic and Baltic conditions, from icy highways to remote mining & industrial sites.
